Locasis

We can provide a roadmap to show your team how to meaningfully engage with the Turkish business person or consumer to win in our market. We can also provide the assurance that you are making the right decision about how much to invest here.

Based on extensive experience with our customers from the IT, pharma/medical device and manufacturing sectors, we can provide you with excellent insights into the minds of Turkish businesspeople and consumers with regards to their (1) quality expectations (much higher than you might expect); (2) linguistic requirements (more lenient than most outsiders realize); and (3) product/service pricing (the art of bargaining is still respected as an art form here).

Every high-tech company in the world today is under pressure to take advantage of the opportunities available through Emerging Markets such as Turkey. You can trust us for unbiased advice. We will share the latest guidelines and data to enable your team to come to the right conclusion about how much adaptation/localization is really required for our market.

We know how to integrate our team with your team to deliver products that Turkish consumers will buy.

We are able to truly integrate our team and our workflow with that of your own internal team (or that of your partners) to shorten your development and release cycle, and thus your time-to-profits. We understand your mindset, your challenges and how to support your team in delivering the highest-quality product or service at a reasonable price to the Turkish market. This means that we are available 24/7, including weekends and holidays.

We can provide support from local people to minimize the roadblocks.

When your own team hits roadblocks – be they marketing, engineering or linguistic – we will work in tandem to find a solution that works for all stakeholders (including other language service providers).

Have you ever considered handing off a U.S. version of your product to a language services provide such as Locasis, and trusting them to adapt it appropriately as they see fit for the local market? That’s exactly what Cisco did recently with its IT Essentials courseware.

The result? We released the Turkish course – adapted and localized in a version of Turkish appropriate for young people studying to be Cisco-certified engineers – prior to the W. European versions. The Cisco team trusted our Engineers, led by Mehmet Ozgur Caylak, to come up with a way to enable the software to perform according to spec, and that’s exactly what we did.

We are constantly raising the bar by which quality is measured in the Turkish localization market.

All of us at Locasis are trained to recognize when a customer is struggling with quality issues and having trouble defining what is required for its product/service vis-à-vis the Turkish market. We can guide you to the right level, and then back it up with sign-off from individual translator(s) and QA people responsible for the project.

We helped create the ERP market in Turkey as SAP’s preferred Localization Partner.

Our integrated team already has domain expertise, an in-depth knowledge of the local market and the linguistic and engineering experience to support your ERP implementation team. We have an unparalleled record in ERP localization, having already delivered SAP, Bosch, Danone, Trenkwalder products that have been successful in the Turkish market.

Vedat Oygur, Locasis Managing Director, set up the original in-house localization team for Turkish at SAP. This is important because localization for ERP applications requires a much broader and deeper local domain expertise in areas such as financial services, HR, CRM and supply chain management. Our Project Managers, Linguists, Engineers and Testers all understand how to apply local business rules and laws in order to adapt ERP packages quickly to the Turkish business environment.